Blue Ivy was released in late-1967 on the 1 ½ quart Oval Divided Dish (063). While the dish itself was a solid blue color, the opalware lid had a printed pattern of blue ivy detailing the topside of the lid.
The 1968 dealer catalog listed Blue Ivy under the “Gifts” section along with Golden Wreath, Golden Rose, Saxony, the Americana Chip ‘n’ Dip Set and the 12 Cup Deluxe Carafe with Electric Warmer. Blue Ivy retailed for $4.95 and was the last Oval Divided Dish Pyrex offered as a promotional item. Unofficially known as "New Horizon," Blue Ivy came with a metal serving cradle.
Corning Glass Works offered its first patterned opalware gift set in 1953 when the Heinz Baking Dish was sold in grocery stores. Widespread distribution of promotional patterns occurred after the overwhelming success of the 1956 release of seasonal “decorator casseroles.” Using existing Pyrex shapes, gift sets featured new patterns offered for a limited production time. They often came with mounters, cradles, or candlewarmers and were advertised in the spring to appeal to Mother’s Day and summer wedding shoppers and in the fall to give the holiday gift-buyers something new. Corning continued to produce gift sets through 1983, creating nearly 135 different gift set patterns during that time. Corning intended these pieces to be sold for a limited time, and directed retailers to remove older, unsold promotions from the shelves.
Often, patterns used for these gift items were unnamed, or given names descriptive of the dish’s purpose, like “chip and dip set.” Collectors over the years have assigned names more reflective of the specific pattern.