Terra Cotta Rose (from the Designer Collection)

Terra Cotta Rose was part of the 1978 “Designer Collection.”

The late 1970s saw a decline in the production of Pyrex opalware. Cookware needs and fashions were changing and Corning Glass Works began to release promotional patterns as part of “collections” rather to coincide with seasonal events.

Terra Cotta Rose was a part of the “Designer Collection,” released simultaneously in 1978 with Daisy, Dynasty, Spices and Wheat. Terra Cotta Rose was released on the 1 ½ quart Round Casserole (474) and came with a small whicker basket.

Corning Glass Works offered its first patterned opalware gift set in 1953 when the Heinz Baking Dish was sold in grocery stores. Widespread distribution of promotional patterns occurred after the overwhelming success of the 1956 release of seasonal “decorator casseroles.” Using existing Pyrex shapes, gift sets featured new patterns offered for a limited production time. They often came with mounters, cradles, or candle warmers and were advertised in the spring to appeal to Mother’s Day and summer wedding shoppers and in the fall to give the holiday gift-buyers something new. Corning continued to produce gift sets through 1983, creating nearly 135 different gift set patterns during that time. Corning intended these pieces to be sold for a limited time, and directed retailers to remove older, unsold promotions from the shelves.

Often, patterns used for these gift items were unnamed, or given names descriptive of the dish’s purpose, like “chip and dip set.” Collectors over the years have assigned names intended to be reflective of the specific pattern.